Privacy Policy

This Privacy Policy for NewEra outlines how we collect, use, disclose, and protect your personal data when you interact with our website, attend our events, use our academy, or engage with our services. It is designed to provide transparency and empower you with control over your information.

Table of Contents

1. Scope of Policy 2. Information We Collect 3. Methods of Collection 4. How We Use Your Information 5. Sharing & Disclosure 6. Data Security 7. Data Retention 8. Your Rights & Choices 9. Children’s Privacy 10. International Data Transfers 11. Third-Party Services & Links 12. Cookies & Tracking 13. Updates To This Policy 14. Contact Information

1. Scope of Policy

This Privacy Policy applies to NewEra’s website, academy, gaming events, memberships, and all related services, both online and offline. By using our site or participating in our events, you agree to the practices described herein.

2. Information We Collect

Personal Data

Full name, email address, phone number, date of birth, billing/shipping address, payment details, emergency contact, gamer tag, and academy registration details.

Usage Data

IP address, device type, browser type, operating system, referral source, pages visited, session duration, and interaction logs.

Event & Academy Data

Attendance records, performance analytics, feedback forms, parental consent documentation (where required), and media (photos/videos if you opt in).

Payment & Membership Data

Transaction records, membership status, renewal dates, and purchase history. All payment information is processed securely, never stored in plain text.

3. Methods of Collection

  • Directly from you when you fill out forms, register for events, or contact us.
  • Automatically via website analytics, cookies, and tracking technologies.
  • From third parties (e.g., payment processors, social media integrations) with your consent.
  • Through academy and event participation, forms, and feedback.

4. How We Use Your Information

  • To deliver, personalize, and improve our services (academy, events, bookings, community).
  • To process payments, manage memberships, and fulfill orders.
  • To verify identity, prevent fraud, and ensure child safety in the academy.
  • To send you updates, newsletters, event reminders, and marketing offers (with opt-out).
  • To analyze usage trends and optimize our site and services.
  • To comply with legal, regulatory, and contractual obligations.

5. Sharing & Disclosure

  • With trusted partners who help us operate our business (IT, payment, event staffing, marketing), under strict confidentiality agreements.
  • With law enforcement, regulators, or courts when required by law.
  • In connection with mergers, acquisitions, or asset sales (with prior notice).
  • With your consent for promotional partnerships or research.

6. Data Security

  • Data protection is our priority. We use SSL encryption, secure firewalls, and regular vulnerability testing.
  • Access to personal data is strictly limited to authorized staff and third parties.
  • Payments are handled via PCI-DSS compliant processors. We never store your full card details.
  • We regularly review and update our security protocols and train our team on privacy best practices.
Important: While we strive for top-tier security, no online service can guarantee absolute safety. Please use strong passwords and notify us of any suspected breaches.

7. Data Retention

We keep your information only as long as needed for business, legal, or regulatory reasons. Data related to academy minors is deleted upon graduation/withdrawal unless required for compliance. You can request deletion at any time, subject to legal limits.

8. Your Rights & Choices

Right to Access

Request a copy of your personal data we hold at any time.

Right to Correct

Update or correct inaccurate or outdated information.

Right to Delete

Request deletion of your data (except where we must retain it by law).

Marketing Preferences

Opt out of newsletters, marketing, or cookies at any time.

9. Children’s Privacy

For members under 16, we require parental consent for academy activities and event participation. We do not knowingly collect data from children without permission. If you believe a child has submitted data without consent, please contact us for prompt removal.

10. International Data Transfers

Your personal data may be transferred and processed outside your country, including the UK/EU, where NewEra and its partners operate. We ensure such transfers comply with data protection laws and use standard contractual clauses where required.

11. Third-Party Services & Links

NewEra integrates with platforms like Shopify, payment providers, and social media. These third parties have separate privacy policies. We recommend reviewing them before sharing data. We are not responsible for their practices.

12. Cookies & Tracking

We use cookies and similar technologies to enhance your experience, remember settings, and analyze site activity. You can control cookie preferences in your browser. Disabling cookies may affect your use of our site.

13. Updates To This Policy

We may revise this Privacy Policy as our services evolve or as required by law. Significant changes will be communicated via email or website notifications. The "Last Updated" date will always be shown below.

14. Contact Information

For questions, requests, or concerns about your privacy, contact us at:

Last Updated: 14 August 2025